Watch Mike Bloomberg's very expensive Super Bowl ad about gun control

Mike Bloomberg isn't afraid to throw around cash.

The low-polling presidential candidate dropped $11 million on a Super Bowl ad that that debuted on Thursday. The one-minute spot will run during the big game on Sunday and focuses on a key issue for the billionaire: gun control.

The ad tells the story of Calandrian Kemp, a mother who lost her son George to gun violence. Kemp backs Bloomberg in the ad, saying she trusts the former NYC mayor to fight for gun control.

“I know Mike is not afraid of the gun lobby — they’re scared of him,” Kemp says in the ad. “And they should be.”

The former New York City mayor has long been an advocate for gun control. He founded Everytown for Gun Safety and his campaign released a sweeping gun-control plan in December.